Domestic small and medium-sized game companies have confirmed their competitiveness in the North American market.
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on October 14 that they successfully operated a Korean pavilion at the 2026 New York Comic Con, held from October 8 to 11 at the Jacob K. Javits Convention Center.
Now in its 20th year, New York Comic Con is a major pop culture festival in the U.S. that encompasses various content beyond comics and publishing, including games, video, and characters. The Korea Creative Content Agency attracted over 8,000 visitors to the Korean pavilion and achieved a total of 43 business consultations, with a consultation value of approximately $3.4 million.
The Korean pavilion featured four domestic small and medium-sized game companies: Team Tetra Pod, Soul X, Hypercent, and Take One Company. These companies showcased the diverse appeal of K-Games through game demonstrations, product exhibitions, and experiential programs, while actively promoting the potential of their intellectual property (IP) to expand into other industries such as publishing, music, and characters.
To generate tangible export results for participating companies, the Korea Creative Content Agency actively supported both online and offline business matching. As a result, a total of 43 consultations were successfully held, discussing collaboration opportunities ranging from global distribution to co-production, investment attraction, and IP utilization.
Notably, this event marked a significant expansion of participation from a focus on webtoons to include games and related intellectual property, broadening the reach of K-Games in North America.
* This article has been translated by AI.
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