Kakao has introduced a new 'Gift Curator' feature on KakaoTalk, allowing users to recommend products and earn commissions based on purchase performance.
Kakao announced the launch of the Gift Curator feature on October 14, following its introduction on October 13.
The Curator feature enables users to introduce products they wish to recommend on external channels and receive commissions based on the resulting purchases. This initiative aims to connect users' personal recommendations with revenue generation.
Any member of the Gift Giving service can participate as a Curator. Users can select products they want to recommend from a designated list, create exclusive links, and share them on their blogs, YouTube, Instagram, or other channels they manage. Commissions will be awarded if purchases meet the criteria set for revenue recognition. Users can also track their performance and earnings through a dedicated Curator interface.
To celebrate the feature's launch, Kakao is offering a promotion that provides a total commission of 9% until December. However, this promotion will operate on a limited budget, and the commission rate may change once the budget is exhausted.
Kakao plans to gradually expand related features to make it easier for Curators to find products to recommend and share across various channels.
A Kakao representative stated, “We hope that the Gift Curator feature allows users to share their tastes and experiences while enjoying the pleasure of recommending products and creating new revenue opportunities. We will continue to introduce various features and benefits to enhance user experience.”
* This article has been translated by AI.
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