Lotte Innovate is set to target the future mobility market with technologies based on autonomous driving and artificial intelligence (AI) traffic infrastructure.
The company announced on October 15 that it will participate in the '2026 Gangneung ITS World Congress' from October 19 to 23, where it will showcase future transportation solutions including autonomous shuttles, next-generation cooperative intelligent transport systems (C-ITS), and AI smart tolling.
The exhibition will feature key mobility technologies such as C-ITS, which connects real-time information between vehicles and roads, AI video recording devices, generative AI-based license plate image generation technology, autonomous shuttles, and remote control systems.
Lotte Innovate has been accumulating technical expertise and field experience by conducting mobility projects in major cities across the country. The company is involved in operating autonomous shuttles and establishing control and reservation systems in locations such as Gangneung, Jeju, and Gyeongju, and is participating in the autonomous driving living lab in Hwaseong and the smart platform project in Iksan.
In the smart tolling sector, Lotte Innovate is working on projects including the multi-lane Hi-Pass system of the Korea Expressway Corporation, as well as the establishment of highway toll collection and traffic management systems. Based on this project experience, the company is expanding its future mobility business by integrating AI technology into existing traffic infrastructure and linking autonomous driving services with intelligent transport systems.
Additionally, Lotte Innovate is participating in the 'Japan Mobility Show Business Week 2026' from October 13 to 16, alongside six affiliates of the Lotte Group. The company is showcasing autonomous mobility services, AI smart tolling, and C-ITS, while seeking collaboration opportunities with global enterprises.
Since obtaining a temporary operating permit for a driverless autonomous shuttle in 2021, Lotte Innovate has been conducting related projects in major cities nationwide. The company has been involved in operating autonomous shuttles and establishing control and reservation systems in Gangneung, Jeju, and Gyeongju, and is also participating in the autonomous driving living lab in Hwaseong and the smart platform project in Iksan.
A representative from Lotte Innovate stated, "We have been accumulating technical capabilities and operational know-how by executing various projects from autonomous driving services to AI-based traffic infrastructure. Based on this, we will continue to expand the application of AI technology in the field and create new business opportunities in the domestic and international future mobility markets."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.