Starbucks is set to relaunch its customer appreciation event, 'e-Frequency,' in time for the year-end season. The promotion will feature a range of gifts, including a portable speaker designed in collaboration with French brand Lexon and a Moleskine diary, while also introducing a new reservation cancellation waiting service to enhance customer convenience.
Starbucks Korea announced on October 15 that the '2026 Winter e-Frequency' will run from October 22 to December 31. The e-Frequency program allows customers to collect stickers after purchasing a certain number of drinks to receive limited-edition gifts. This winter promotion aims to reconnect with customers after skipping the summer event.
This year's event will showcase three types of gifts: a portable speaker, bags, and planners. Customers can reserve their desired gift after purchasing 17 drinks, including three mission drinks. The mission drinks will be revealed during the upcoming Christmas season promotion.
The portable speaker is the 'Mino T' model, developed in collaboration with Lexon, and will be available in green and pink. Two speakers can be connected for stereo sound. The bags include a corduroy backpack and a canvas tote bag, with the backpack designed to also function as a tote.
The popular planner, created in partnership with Moleskine, will feature two versions: a 2027 daily planner and an undated planner. Customers who receive their planners between October 22 and 25 will also be eligible for a 'Double Reward' event, receiving either the undated planner or a mini notebook keyring. Gifts are available in limited quantities on a first-come, first-served basis.
Customers can earn additional gifts by collecting extra stickers. After completing the basic 17 stickers, purchasing five more drinks will allow them to reserve a Moleskine mini notebook keyring, while purchasing ten more drinks will enable them to reserve a book cover.
This year, the gift reservation process has been improved. The newly introduced 'reservation cancellation waiting service' allows customers to receive a reservation opportunity in order if a desired gift's reservation is full and cancellations occur. Customers can apply for the waiting list starting at 7 a.m. for certain items and pickup dates, with notifications sent at 3 p.m. if cancellations happen. Waiting list applications are valid until midnight of the same day.
A system has also been established for customers to report defects in gifts via the mobile app, allowing them to check the status of their exchanges. Gift reservations are limited to a maximum of five per account within a seven-day period, including the first reservation date. If supplies run out, customers may receive three tall-size free drink coupons as a substitute.
Lee Sang-mi, Starbucks' marketing director, stated, "This winter's e-Frequency has been designed in collaboration with global brands like Lexon and Moleskine to offer practical gifts for everyday use. We have enhanced customer convenience from the reservation cancellation waiting service to defect reporting."
* This article has been translated by AI.
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