TikTok is set to target domestic businesses with its AI-based advertising solutions and global commerce platform, TikTok Shop. The company aims to connect user interests formed through content to advertising and product purchases, thereby supporting marketing performance and expanding overseas sales.
TikTok announced on October 15 that it will hold the 'TikTok Summit Korea 2026' for domestic companies on October 20 at the Grand InterContinental Seoul Parnas in Gangnam, Seoul.
The TikTok Summit is the company's largest business event, where it shares marketing trends and business strategies with brands and industry stakeholders. This year, the focus will be on AI-based performance marketing, global commerce, and brand growth strategies, showcasing TikTok's key advertising and commerce solutions along with practical examples.
TikTok will introduce advertising production and operation strategies utilizing generative AI. Shin Min-jae, product marketing manager at TikTok Korea, will present strategies for creating advertising materials and validating and expanding performance using the generative AI solution 'TikTok Symphony.' The process of producing advertising videos using the generative AI model 'Sidance 2.5' will also be demonstrated.
Additionally, the summit will feature an advertising operation automation solution. This includes 'Smart+,' which automates the mass production and testing of AI-based advertising materials, as well as campaign operation and optimization. The development direction of 'TikTok Agentic AI,' which connects marketing tasks through AI agents, will also be revealed.
While TikTok Shop is not currently available for consumers in South Korea, the platform supports domestic brands in selling products to local consumers through overseas TikTok Shops. The summit will highlight strategies for expanding K-beauty into the UK market, successful sales methods in major European countries, 'KR Direct Shipping' for direct delivery from Korea to five Southeast Asian countries, and a cross-border program targeting Japanese consumers.
In commerce, TikTok will present strategies for expanding overseas sales of Korean brands through TikTok Shop. This includes the K-beauty expansion strategy in the UK, a method for selling products in major European countries with a single entry, 'KR Direct Shipping' to five Southeast Asian countries, and a cross-border program for Japanese consumers.
Connecting content to advertising and purchases will also be a key agenda item. TikTok will introduce its 'ACM' strategy, which combines Audience, Content, and Moment, along with examples of creator collaborations. Companies like Cheil Worldwide, Ddaengyuh, and No More Pizza will share joint campaign cases utilizing creator content.
According to a report released by TikTok in August in collaboration with global consulting firm Kearney, 55.7% of respondents who encountered K-culture on TikTok reported purchasing related products. TikTok is leveraging the platform's unique characteristic of turning content consumption into actual purchases to expand its advertising and commerce business.
The event will also feature spaces for experiencing advertising products, AI avatar generation solutions, and TikTok Shop. One-on-one consultations on global commerce, performance marketing, and branding will be available for businesses.
Shi Chi Wu, general manager of TikTok Korea's Global Business Solutions, stated, "Through TikTok, which connects Korean brands with consumers worldwide, tangible business results are already being seen both domestically and internationally. We aim to demonstrate how Korean companies can leverage TikTok's diverse solutions and global influence to enter overseas markets and enhance their competitiveness in each market."
* This article has been translated by AI.
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