The competition among game companies to maintain the early success of new titles through rapid updates is intensifying. Com2us is adding content weekly to 'Zeus: God of Pride,' while Kakao Games responded to user feedback just a day after launching 'The World of Goblins.'
According to the gaming industry on October 16, titles like Zeus: God of Pride, The World of Goblins, and Lineage M are competing for top spots in Google Play's game revenue rankings. Zeus, released in August, has maintained a strong revenue position for nearly two months, while The World of Goblins, which began service in early October, reached the top revenue spot on October 13.
The initial operation of a game is considered a key factor in translating early success into long-term performance. This is especially true for massively multiplayer online role-playing games (MMORPGs), where character growth and competition among users continue over an extended period. As a result, games that achieve early success must focus on subsequent operations to retain players.
After achieving the number one revenue position shortly after its launch, Com2us is putting significant effort into the ongoing operation of Zeus. The company, which has long-standing hits like 'Summoners War' and a baseball game series, is looking to establish Zeus as a new growth driver.
Com2us had announced plans for continuous content supply for Zeus even before its launch. During the showcase in August, the company revealed a roadmap for phased updates, and it has been implementing major updates weekly since the release.
Zeus conducted its first regular update just a week after launch, adding new player-versus-player (PvP) content called 'Colosseum,' a growth system named 'Astrology,' a dungeon called 'Elysium,' and guild competition content known as 'Conquest' in succession.
The update schedule has also been accelerated. The 'Arcadia Festival,' originally scheduled for October 28, was launched nearly a month early on September 30. In addition to adding new content, the game is continuously improving skills, ranking systems, and user convenience.
On October 14, adjustments were made to the stats provided and internal combat formulas to balance disparities among users in large-scale battles. Further updates are planned for the end of October and November.
Kakao Games is also focusing on the follow-up operation of The World of Goblins to sustain its early success. The company has faced declining revenue from existing live games and a lack of new titles, making it essential to secure new revenue sources. The new title, which secured the second spot in Google Play's revenue rankings shortly after launch, is being positioned to drive a rebound in performance.
On October 9, the day after The World of Goblins was released, Kakao Games held a live broadcast with developers to gather user feedback on growth resources and rewards, implementing changes the next day. The probability of obtaining the growth resource 'Regular Group' was increased, battlefield rewards were expanded, and the difficulty of some bosses was reduced.
Stabilization efforts for the service are also underway. New servers have been added, and 1,905 abnormal accounts have been permanently banned to address issues that arose shortly after launch. The company responded to user feedback within a day of the launch and made improvements the following day. Thanks to ongoing updates, The World of Goblins reached the top revenue position on Google Play on October 13.
Plans for subsequent updates are also being announced quickly. Kakao Games and Supercat will hold a second live broadcast on the 13th to reveal their update plans for the next three months. As user feedback continues regarding growth resources and rewards, the focus remains on rapidly incorporating these into the game.
Meanwhile, NC's 'Lineage M,' released in 2017, also underwent class restructuring and new server additions through the 'Golden Age' update in September.
* This article has been translated by AI.
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