AJP Factbox: Samsung remains Asia's top brand in 2026

By Joonha Yoo Posted : October 16, 2026, 15:52 Updated : October 16, 2026, 15:52
Brand ranking source: Nikkei Research, compiled and edited by AJP. Graphics with ChatGPT.

For Samsung, the 2026 survey showed that its brand strength remained unmatched across Asia. Samsung ranked No. 1 for a third straight year, ahead of Apple, Nike, adidas and Toyota, while also taking the top spot in Thailand and Malaysia. Other Korean brands also placed in the top 100, with LG at No. 18, Hyundai at No. 29 and Lotte at No. 65.
Joonha Yoo

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