Italian luxury brand Bulgari Korea, led by CEO Lee Jeong-hak, will hold an exhibition titled 'LIGHT, FORM AND VISION: Roman Heritage in Dialogue with Korean Contemporary Art' at Art Space Song Eun in Gangnam, Seoul, from October 29 to November 14. The exhibition is inspired by Bulgari's 'B.zero1' jewelry collection.
This exhibition features over 20 works across various media, including painting, sculpture, video, installation, and sound, exploring the intersection of heritage and innovation, structure and change.
Six teams of contemporary Korean artists—Gray Code & Ji-in, Kim Ji-soo, Park Jun-beom, Lee Eun-woo, Jeong Young-ho, and Choi Seong-im—reinterpret the sculptural forms and spiral structure of B.zero1, drawing inspiration from Rome's architectural heritage through their artistic expressions.
The B.zero1 collection, characterized by its spiral pattern, was inspired by the Colosseum in Rome and was first introduced in 1999.
An audio docent program narrated by Bulgari ambassador Byun Woo-seok will guide visitors through the exhibition and its artworks. Additionally, a 'Retrospective Room' on the basement level will showcase the history and unique aesthetics of Bulgari jewelry.
The exhibition will be open to pre-registered visitors from Monday to Saturday, 11 a.m. to 6:30 p.m., and will be closed on Sundays and public holidays. Docent tours will be available for pre-registered visitors at 3 p.m. and 5 p.m.
In addition to this exhibition, Bulgari Korea will present experience pop-up corners featuring the B.zero1 collection at Lotte Department Store's Jamsil branch from October 30 to November 15, at Shinsegae Department Store's Centum City branch in Busan from December 3 to 15, and at Shinsegae Department Store's Gangnam branch in Seoul from December 24 to January 10, 2027.
Bulgari is expanding its collaboration with the global cultural and artistic community, participating as an exclusive partner in the Venice Biennale International Art Exhibition three times from 2026 to 2030. The brand is also supporting the domestic cultural and artistic ecosystem through various activities, including its official partnership with the Frieze Seoul Artist Award, sponsorship of exhibitions at the Seoul Museum of Art, and collaborations with the Sejong Soloists.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.