Lotte Hosts 17,000 Employees and Families at 'Love Family Festival'

Lotte invited over 17,000 employees and their families to a large-scale family event.
 
On October 16, Lotte held the '2026 Lotte Love Family Festival' at Lotte World Adventure in Seoul and Busan, the company announced on October 18.
 
The event, co-hosted by the Lotte Group and the Lotte Group Labor Union Council, included Lotte employees, their families, recipients of the 'Mom-Friendly Family Award,' children from the 'Mom-Friendly Dream Space' program, and athletes from Lotte's disabled sports team, totaling over 17,000 participants.
 
Following last year's inaugural event at Lotte World Adventure in Seoul, this year’s festival expanded to include simultaneous events in Busan.
 
The venue featured large murals themed around Lotte's new growth businesses, such as bio and secondary battery materials, allowing participants to color them and engage with the company's future projects. Banners showcasing the values and uniqueness of each subsidiary were also displayed.
 
Programs were organized for families of employees with multiple children and athletes from the disabled sports team. Lotte presented model keys for Carnival vehicles, strollers, and gift sets to families of employees who welcomed their third child this year. Starting in 2024, Lotte will provide Carnival vehicles free of charge for two years to employees who have a third child.
 
Gifts were also given to families of athletes from Lotte's disabled sports team, including fencer Ryu Eun-hwan, who participated in the Asian Games.
 
Additionally, the event featured an awards ceremony for Lotte Global Logistics, which won the '2026 Giants Cup Lotte Group Baseball Tournament' for the second consecutive year, as well as a family singing contest. Photo opportunities with Lotte characters, including Loti, Lori, and Belly Bear, and a raffle for signed merchandise from sports athletes were also part of the festivities.
 
Lotte views this event as more than just an employee welfare program; it is a group-wide cultural initiative that encourages participation from both labor and management, as well as employees' families.
 
A Lotte representative stated, "Employees and their families, who provide strong support, are Lotte's greatest asset and driving force. We will continue to lead a corporate culture that harmonizes work and family life."