Local small and medium-sized markets can now utilize Baemin's infrastructure to offer quick commerce services comparable to large supermarkets.
Baemin's operator, Woowa Brothers, announced on the 19th that it has partnered with TogetherS, a company specializing in point-of-sale (POS) solutions for small and medium-sized markets. This collaboration integrates TogetherS' POS systems with the Baemin app, allowing for a seamless one-stop process for quick commerce sales without the need for separate order entries.
The two companies signed an agreement on the afternoon of the 16th outlining this initiative. As a result of this collaboration, approximately 5,000 small and medium-sized markets using TogetherS' POS will easily access Baemin's quick commerce infrastructure. The first brand to join earlier this month was 'Tomato Grocery Mart,' with additional brands set to follow next month.
Small and medium-sized markets, often referred to as 'grocery marts' or 'local marts,' are typically located in urban areas and serve as supply chains for local consumers and small businesses, unlike large supermarkets.
Previously, small and medium-sized markets had to use separate programs to process Baemin quick commerce orders, and sales data from the app had to be entered separately into inventory management systems. This cumbersome process often led to inventory discrepancies and delays in updates. With this new collaboration, the processes of receiving quick commerce orders, registering products in the app, managing inventory, and processing payments will be automated, enhancing operational efficiency and customer satisfaction.
Baemin continues to expand its quick commerce service, which allows customers to receive necessary items within an hour of ordering. In addition to its own quick commerce service, Baemin B Mart, it operates shopping services with approximately 24,000 businesses, including major retail brands like convenience stores and supermarkets.
Meanwhile, global market research firm Statista projects that South Korea's quick commerce market will grow from $3.19 billion last year to $4.3 billion by 2030.
Park Min-a, head of Baemin Store Business at Woowa Brothers, stated, “Based on the technology and infrastructure of Baemin and TogetherS, we expect that small and medium-sized market owners across the country will enjoy a more convenient operating environment and increased quick commerce sales. We will continue to strengthen partnerships in various fields to assist in the successful digital transformation of offline stores.”
* This article has been translated by AI.
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