Retail tech company Kurly will hold its 'Kurly Beauty Festa' next month at the Dongdaemun Design Plaza (DDP) in Seoul.
Kurly announced on October 19 that 'Kurly Beauty Festa 2026' will take place from November 12 to 15 at the DDP Art Hall. This year marks the third iteration of the event, which first launched in 2024.
The theme for this year's event is 'Your Day, Your Beauty,' focusing on daily beauty routines segmented by time of day.
The morning zone will feature low-irritation cleansers, dermatological skincare, and oral care products, while the daytime zone will allow attendees to experience sun care and base and color makeup products. The evening zone will showcase deep cleansers and hair and body care, and the night zone will include high-performance skincare, devices, and masks.
A total of 45 brands will participate, with nearly half being new entrants such as Amelie, Sabon, and Shiseido Professional. SK-II and Eucerin are returning for the second consecutive year, while Freshian and La Roche-Posay will participate for the third year in a row.
In addition to brand experiences, Kurly has enhanced its curation programs. The curation hall will consist of four booths where customers can assess their beauty habits and try 'Kurly Only' products exclusive to Kurly.
This year also introduces the 'Beauty Kurly Icon 2026,' which will highlight beauty products that have performed well in sales over the past year, linking online sales data to offline experiences.
Tickets went on sale on October 19 for Kurly members at a 50% discount, priced at 25,000 won. From October 22 to 25, general customers can purchase early bird tickets at a 40% discount for 30,000 won.
Kim Go-eun, head of Kurly's brand marketing group, stated, "Kurly Beauty Festa 2026 will be a festival where customers can experience Kurly's unique beauty curation that beautifies every moment of their daily lives from morning to night."
Meanwhile, Kurly has partnered with beauty brand group Amorepacific for exclusive product planning and joint marketing efforts. The two companies plan to co-develop 'Kurly Only' products specifically for Kurly customers and will also collaborate on marketing promotions and the development of new categories.
* This article has been translated by AI.
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