Cosmax is expanding its collaboration with beauty creators in the United States as part of its localization strategy. The company plans to leverage its U.S. production base to support the local entry of K-beauty indie brands and continue developing data-driven customized products.
On October 17, Cosmax announced that it co-hosted the 'KOOM K-Beauty Creator Awards' in Manhattan, New York, in partnership with the United Korean Founders (UKF), a network of Korean entrepreneurs in North America.
This event was a key program of the K-brand & Startup Festival 'KOOM WEEK 2026.' Cosmax Group Chairman Lee Kyung-soo and Cosmax BTI CEO Lee Byung-joo (Vice Chairman) attended the event. The significance of the awards was heightened by the recent profitability of Cosmax's U.S. subsidiary and Korea's position as the top importer of cosmetics in the U.S. market.
During a speech at a dinner event on October 16, Chairman Lee identified 'creativity' and 'speed' as the driving forces behind K-beauty's rise to prominence in the global beauty industry.
Cosmax plans to enhance support for K-beauty indie brands seeking to enter the U.S. market by utilizing the production capabilities of its profitable U.S. subsidiary. Lee stated, "Cosmax has provided sophisticated formulations that address consumers' skin concerns worldwide based on decades of accumulated research and development data. The scientific innovation and authenticity embedded in our products are why consumers around the globe are enthusiastic about K-beauty."
The invitation-only event attracted approximately 150 beauty influencers and creators active in North America, along with local industry figures, including UKF President Jung Se-joo.
Cosmax aims to diversify its collaborations with creators to promote K-beauty to local consumers and increase localization efforts through data-driven product development.
A Cosmax representative stated, "We will lead the way for K-beauty to establish itself as a leader in the global beauty industry by harnessing our exceptional technological capabilities and global infrastructure."
Meanwhile, Cosmax operates a total of 10 R&I centers in South Korea, China, the United States, Italy, Indonesia, and Thailand, investing 5% of its annual revenue in research and development. In the second quarter of this year, the company's consolidated revenue reached 794.9 billion won, with an operating profit of 73.7 billion won, marking increases of 27% and 21%, respectively, compared to the same period last year.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.