LGU+ Invites 5,000 Long-Term Customers to Special Event at Huadam Forest

As autumn transitions from green to vibrant red foliage, LGU+ hosted a special event for families to create memories together. On October 19, LGU+ invited 5,000 long-term customers, each with over ten years of service, to Huadam Forest in Gwangju, Gyeonggi Province for a unique experience.

The event took place on a Monday, which is a regular day off for Huadam Forest. While the forest typically sees an average of 11,000 visitors daily, this event allowed 5,000 customers selected from 46,000 applicants to explore the area comfortably.

LGU+ is focusing on enhancing customer satisfaction by expanding its long-term customer invitation program. Amid increasing discount benefits from telecom companies, the emphasis is on providing 'special experiences.'

Before the tour of Huadam Forest, Ryu Byeong-cheol, head of LGU+'s Loyalty Marketing Team, stated at a press conference, "In an era overflowing with discounts and lifestyle benefits, we have been contemplating what customers truly need. Listening to over 32,000 customer voices revealed that long-term users desire benefits that reflect their loyalty and special experiences they can feel in their daily lives."

LGU+ has shifted the focus of customer benefits from discounts to experiences. The number of benefits offered during the U+ Culture Week increased from 59 last year to 70 this year.

The offline invitation program has also expanded from three events to eight. Since March, when the program began with a musical, followed by the Huadam Forest invitation in April and a Legoland water party in August, LGU+ has consistently provided experiential events for long-term customers.

Ryu emphasized, "It's not about the number of events or their scale, but about making customers feel they can enjoy experiences through LGU+. These special experiences have led to positive feedback."

The search volume for LGU+ membership increased by 1,061% from January 2024 to August 2026, and the number of benefit users rose by approximately 190,000 compared to the average in 2025.

The monthly active users (MAU) of the U+one application also saw a 178% increase, reaching 6.09 million in August 2026 compared to November 2025.

Ryu noted, "Participants in the musical events held in March and April, as well as the Huadam Forest invitation, have not canceled their LGU+ subscriptions," emphasizing the goal of increasing customer engagement through the long-term customer program.

At Huadam Forest, visitors enjoyed the natural scenery, from the ancient Huadam tree at the entrance to the newly established biodiversity garden. Attendees took photos against the beautiful backdrop of nature.

Spaces for interaction with nature were also available. Acorns were placed along paths frequented by squirrels, and children eagerly awaited sightings of the animals. A father in his 40s, who visited with his child, remarked, "Even though it's a weekday, we came for an experiential learning opportunity. I'm glad to visit Huadam Forest, which is usually hard to reserve, through the long-term customer benefit." The insect experience center attracted families eager to see insects not typically encountered.

LGU+ also enhanced the event with on-site activities. Visitors who walked through Huadam Forest and collected stamps from five locations received souvenirs. Additionally, sharing photos taken at designated spots or completed staff postcards on social media earned participants extra gifts.

Compared to the first Huadam Forest invitation event held in April, the number of on-site activities increased based on customer feedback. The entry process was improved from a limited two tickets per person to a QR smart entry system, allowing guests to choose their party size from one to four.

Looking ahead, LGU+ plans to significantly expand benefits for long-term customers next year. The company aims to triple the number of customer invitation programs from eight this year to 24 next year, based on the philosophy of 'simple benefits and special experiences.'

Ryu stated, "While this year's events were primarily offline, next year we plan to combine online and offline experiences, enhancing membership with tailored interests in fashion, travel, and more." Exclusive experiences such as private invitations and early access benefits will also be expanded for customers.