Kakao has introduced a grid feed display for KakaoTalk channels, allowing users to view news and short-form content at a glance. Channel operators can customize the layout according to their industry and characteristics, while also adding card-type posts focused on photos and videos to enhance content utilization.
On October 20, Kakao announced the redesign of the 'Channel Home' and 'News' features for KakaoTalk channels. With this update, channel operators can configure their channel displays based on their industry and operational style, making it easier for users to access various content posted on the channel.
The newly introduced 'Content-type Channel Home' presents news and short-form content in a grid feed format. Users can scroll vertically to view different posts and short-form content continuously. Channel operators can choose between a standard type and a content type for their display.
Channel profiles and shortcut buttons can also be customized. Operators can introduce their channels using profile pictures, descriptions, and categories, while business channels can enhance their channel home backgrounds with photos, videos, and colors. Shortcut buttons linking to key functions such as coupons, reservations, and phone calls can also be arranged.
Additionally, the 'Card-type News' format allows for the inclusion of up to 40 photos and videos in a single post. This format can showcase new products, store appearances, and event scenes through multiple images and videos, with users able to swipe left and right to view the content. Each post can include one link and one location tag. For content requiring detailed explanations, the existing 'Blog-type News' format can still be utilized.
The content creation process has also been streamlined. News editing, previewing, and publishing settings can now be managed from a single screen, enhancing convenience for channel operators.
KakaoTalk has expanded the eligibility for business channel transitions from existing businesses to include individuals with professional qualifications. Partners approved through the transition review can utilize the newly added 'Career Card' to introduce their expertise and experience while engaging with channel friends.
Meanwhile, Kakao continues to enhance features that expose users to content and benefits from KakaoTalk channels. In July, the company revamped the friend tab to allow users to collect channel coupons and introduced channel coupon cards in the Talk Wallet. This latest update adds a content-type display that aggregates news and short-form content on the channel home.
Hwang Jun-yeon, leader of Kakao Business Domain, stated, "We have revamped the channel home and news screens to better showcase channel content and allow users to conveniently browse various news. We will continue to enhance services to facilitate communication between partners and users on KakaoTalk channels."
* This article has been translated by AI.
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