Lotte Chilsung Beverage has donated 100,000 units of its plant-based drink, Oatmond, to Yeongyang County, Gyeongsangbuk-do, through a consumer participation campaign in collaboration with YouTuber Kim Seon-tae.
On October 19, Lotte Chilsung held a donation ceremony at the Yeongyang County Office, attended by Lee Sang-baek, head of Lotte Chilsung's Gyeongsangbuk-do branch, Yeongyang County Mayor Oh Do-chang, and YouTuber Kim Seon-tae.
This donation is part of the Oatmond brand campaign titled 'Yeongyang Came,' which emphasizes the product's nutritional benefits with the message, 'When you need nutrition, choose Oatmond,' linking it to the name of Yeongyang County.
To encourage consumer participation, Lotte Chilsung collaborated with Kim Seon-tae. On September 22, a 20-second short video was released on Kim's YouTube channel, pledging to donate one pack of Oatmond for each 'like' received on the video.
The response from consumers was swift. Within 16 hours of the video's release, the initial goal of 100,000 'likes' was surpassed. The video has since garnered 4.25 million views and over 2,000 comments.
In accordance with the campaign's success, Lotte Chilsung delivered a total of 100,000 units of Oatmond Original and Black Bean Protein to Yeongyang County. The donated products will be distributed to vulnerable groups and social welfare facilities in the area to help supplement residents' nutrition.
A representative from Lotte Chilsung stated, "This initiative, part of the Oatmond Yeongyang Came campaign, is significant as it demonstrates how consumer participation can lead to real community sharing. We hope this convenient nutritional product will be of some help to the neighbors in Yeongyang County."
Oatmond Original is a beverage made from a blend of oats and almonds in a 1:2 ratio, enhanced with three plant-based ingredients: apple, walnut, and coconut. It contains patented plant-derived probiotics known as postbiotics, along with five types of vitamins and two types of minerals.
* This article has been translated by AI.
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