Cheil Worldwide has announced the results of its unique collaborative marketing campaign with the delivery platform Baedal and the pizza brand No More Pizza.
On October 20, Cheil participated in the TikTok Summit Korea 2026 held at the Grand InterContinental Parnas in Seoul, where it presented the success story of the TikTok collaboration campaign between Baedal and No More Pizza on October 21.
The TikTok Summit Korea invites marketing experts from major domestic companies to share the latest trends and business insights. On this day, Cheil introduced the 'joint branded content' format that derives synergy from both brands within a single piece of content, along with key achievements.
The campaign featured popular Mukbang creators such as Sini, Hibab, and Shugi, who ordered new menu items from No More Pizza through the Baedal app, tasted them, and shared reviews while introducing related events. The campaign garnered approximately 35.9 million cumulative views and over 93,000 likes, receiving a strong response.
The marketing efforts also translated into tangible results. No More Pizza, which ran its first TikTok advertisement, saw brand awareness and advertising recall increase by 8.2 percentage points and 25.8 percentage points, respectively. Sales of the new 'Hot Honey Sauce' rose by 36% compared to before the campaign. Baedal also experienced a 7.0 percentage point increase in awareness of its 'Thank You for Reaching 10 Million Customers' event.
A representative from Cheil stated, "We successfully expanded consumer touchpoints for both brands and conveyed the service experience by utilizing familiar Mukbang content to consumers."
* This article has been translated by AI.
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