T Map Mobility is enhancing its competitiveness in the mobility platform sector by increasing user visit frequency and content usage while expanding its supply of in-car navigation systems to global automakers.
From January to September this year, the average monthly visits per T Map user reached 30, an 11% increase from 27 during the same period last year, the company announced on October 21. This means that over 15 million monthly users are utilizing T Map approximately once a day.
The total monthly visits also grew by more than 10%, rising from about 403 million last year to approximately 446 million this year. Usage of key content, such as 'Where to Go' and step counters, has also expanded. About half of T Map users engaged with major content, with monthly content usage reaching around 62 million, more than double compared to last year.
Usage of T Map in vehicles is also on the rise. The number of users utilizing Android Auto and Apple CarPlay increased by 8.9%, from 2.9 million last year to 3.16 million this year. The number of vehicles equipped with T Map Auto surpassed 1.15 million in September, up from 770,000 in January last year, marking an increase of about 50% compared to early last year.
T Map Mobility is expanding its supply of T Map Auto based on its technology tailored to domestic driving conditions and customized development support for various automaker brands. The company provides support that aligns with automakers' requirements from initial planning to feature development and quality control. Currently, T Map Auto is supplied to over 20 domestic and international automotive brands, including Volvo, Polestar, BMW, Mercedes-Benz, JLR, Maserati, Jeep, BYD, Renault, and GM.
The company is also advancing the development of next-generation navigation technology. T Map Mobility is developing a '3D lane recognition navigation' system that provides three-dimensional guidance based on high-definition maps, reflecting road width, curves, and junction types. This system aims to help drivers intuitively understand their driving lanes by displaying a 'route guidance carpet' that connects the actual road situation with the guidance screen.
This service aims for commercialization by 2027, with plans to initially implement it on national highways and expressways before expanding to major urban areas.
Additionally, T Map Auto is being enhanced into an AI-based mobility agent. The goal is to combine navigation with AI to understand users' search intentions, route selections, and driving situations, providing traffic conditions and location information in contextually relevant ways.
* This article has been translated by AI.
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