LG Household & Health Care's cosmetics brand The History of Whoo presented its dermatological research achievements and brand strategy at a global luxury industry CEO forum. The brand showcased products that combine Korean royal court culture with research and development (R&D) and outlined its future direction centered on skin longevity science.
On October 21, LG Household & Health Care announced that The History of Whoo participated in the 'Financial Times Luxury Summit - Asia Edition 2026' held at the Capella Hotel in Bangkok, Thailand on October 20.
The FT Luxury Summit is co-hosted by the Financial Times (FT) of the UK and Nikkei of Japan. The Asia Edition was first held in Hong Kong last year. According to LG Household & Health Care, The History of Whoo was the only Korean brand and beauty brand to participate in this year's Asia Edition.
Over 300 executives from luxury brands, including Francesco Risso, former creative director of the Italian luxury brand Marni, Yoon Ahn, co-founder of the fashion brand Ambush, and stylist Ro Roach, attended the event to discuss industry trends and future directions.
LG Household & Health Care was represented by Yang Geun-hye, head of the luxury beauty division, and Kang Nae-kyu, Chief Technology Officer (CTO). During the event, The History of Whoo showcased its Bichup line and the Hwan Yu line, which was selected as the official gift for VIPs at last year's Asia-Pacific Economic Cooperation (APEC) summit in Gyeongju.
In a private discussion, Yang and Kang introduced The History of Whoo's brand identity and dermatological research achievements. They also revealed research directions aligned with the 'Longevity' trend.
The History of Whoo highlighted its use of nicotinamide adenine dinucleotide (NAD) in its products. The company explained that while NAD has low skin permeability, making it difficult to incorporate into cosmetics, it developed 'NAD Power24' after 13 years of research to improve skin penetration and delivery. The Bichup NAD Power Ampoule contains 50% NAD Power24.
An official from The History of Whoo stated, "It was significant to showcase The History of Whoo's unique brand heritage, rooted in Korea's royal court culture, and our dermatological technology on a global luxury stage. We will continue to conduct research on the fundamental concerns of skin and pursue meaningful technological innovations to create products that customers can understand and trust for a long time."
Meanwhile, a research paper validating the efficacy of LG Household & Health Care's NAD+ delivery technology, NAD Power24, was published in the international journal 'Materials Today Bio' in the field of bioengineering.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.