The rapid spread of artificial intelligence (AI) glasses has brought privacy violations and security issues, such as cheating in exams, to the forefront as key factors influencing market growth. With companies like Meta, Samsung Electronics, Xiaomi, and Alibaba competing with new products, balancing user convenience with personal data protection is crucial for widespread adoption.
According to market research firm Omdia, global shipments of AI glasses reached 4.2 million units in the first half of this year, a 127% increase compared to the same period last year. Meta led the market with 3.4 million units shipped, capturing an 81.3% share. The ability to take photos, translate languages, and search for information without pulling out a smartphone has driven market expansion.
As the market grows, privacy concerns have emerged. The design of AI glasses, which can be difficult to distinguish from regular eyewear, includes cameras and microphones that can record conversations or take photos without the consent of others. The European Data Protection Board (EDPB) recently emphasized the need for indicators and warning sounds to clearly inform individuals when they are being recorded. Discussions are also underway in countries like Norway and Australia regarding restrictions on their use in certain locations.
In South Korea, cheating during exams has become a new issue. On October 10, a candidate was caught wearing AI glasses during a writing exam at Yonsei University. A similar incident occurred earlier this month at the University of Seoul. Critics argue that even without a camera, information can be exchanged verbally or displayed on the lenses, making it difficult to detect with existing electronic device checks.
Amid these controversies, manufacturers are differentiating their products. Meta's recently unveiled 'Ray-Ban Meta 3rd Generation' features a 12-megapixel camera capable of recording 3K video. Users can take photos with voice commands, and an LED indicator lights up during recording.
Meta also introduced the 'Ray-Ban Meta Audio,' which lacks a camera and focuses on audio functions such as music playback, calls, and real-time translation. This strategy offers consumers options who may feel uncomfortable with a camera. However, the potential for information collection through microphones remains.
Samsung Electronics is challenging Meta by leveraging its partnership with Google. The 'Intelligent Eyewear' unveiled this year combines Google's AI model Gemini with the Galaxy ecosystem. It recognizes surrounding objects through its camera and supports real-time translation and schedule management. Collaborations with eyewear brands like Gentle Monster and Warby Parker have enhanced its design. While Meta emphasizes photography and social media, Samsung aims to extend smartphone AI services to eyewear.
Xiaomi entered the market last year with its 'Xiaomi AI Glasses,' which weigh about 40 grams and feature a 12-megapixel camera. They support 2K video recording, real-time translation, and AI-based object recognition, focusing on portability and everyday usability.
Alibaba is promoting its own AI model, 'Qwen.' The 'Qwen N1' and 'N1 Pro,' launched in China on October 13, boast a 50-megapixel camera and 4K video recording capabilities. They support real-time translation and automatic meeting minutes, with the higher-end model featuring gaze tracking and iris recognition payment functions. This strategy aims to connect its AI with shopping and payment services.
The competition among manufacturers is evolving beyond photography and voice AI, expanding their service ecosystems into eyewear. Meta combines social media with AI assistants, while Samsung focuses on connectivity with Galaxy devices. Xiaomi emphasizes portability, and Alibaba highlights AI-driven commerce features.
Meanwhile, industry insiders warn that as functionalities increase, privacy and security issues will become more complex. Therefore, technologies that clearly inform individuals about recording and disclose the scope of data storage and transmission will become increasingly important.
One industry representative stated, "There is a need for regulations regarding usage standards in sensitive locations such as exam rooms and corporate security facilities. For AI glasses to become a mainstream device, they must ensure not only convenience but also the trust of those around them."
* This article has been translated by AI.
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