Kim Hye-kyung Attends Hanbok Culture Week, Calls It a Core Asset of K-Culture

Kim Hye-kyung attended the '2026 Hanbok Culture Week' celebration on October 21, expressing her hope that the beauty of hanbok will be shared more widely in both special occasions and everyday moments.

Deputy Spokesperson Ahn Gwi-ryeong announced in a written briefing that Kim attended the event held at the National Museum of Korea in Yongsan, Seoul. This marks her second consecutive year participating in the event, where she encouraged those dedicated to the preservation and development of hanbok culture.

In her speech, Kim stated, "Hanbok has accompanied our lives for a long time, embodying the sentiments, elegance, and dignity of the Korean people," and expressed gratitude for the dedication and efforts of hanbok enthusiasts.

She emphasized, "As tradition merges with contemporary sensibilities and creativity, hanbok has become a representative cultural heritage of Korea and a core asset of K-culture, expanding its horizons." She also expressed optimism about domestic hanbok brands establishing a foothold in Milan and Paris.

The event featured an awards ceremony honoring individuals who contributed to the advancement of hanbok culture, as well as a hanbok fashion show. Hanbok Culture Week, which began in 2018, is held annually around October 21, designated as Hanbok Day. This year, it runs from October 19 to 25, featuring exhibitions, experiences, and performances nationwide.

Before the celebration, Kim visited the 'Proper Hanbok Wearing Campaign' near Gyeonghoeru Pavilion at Gyeongbokgung Palace in Jongno-gu, Seoul. She participated in a quiz about the components, names, and wearing methods of hanbok and viewed an exhibition of court hanbok and those featured in the drama 'Red Sleeve Cuff.'

Meanwhile, President Lee Jae-myung also posted a message on Instagram in honor of Hanbok Day, stating, "The government will also work to promote the value of hanbok and ensure that our traditional culture continues to be naturally integrated into daily life."

President Lee noted that foreign tourists wearing hanbok while strolling through historical sites are experiencing a unique aspect of Korean culture. He added, "I hope the beauty of hanbok is cherished across generations and firmly establishes itself as a precious cultural heritage that conveys the elegance and dignity of Korea."