Daesang has teamed up with Smilegate Hope Studio to provide food support for children, adolescents, and young adults in vulnerable situations.
On October 21, Daesang announced it will donate 1,200 Cheongjeongwon convenience food products and 700 meal coupons through Hope Studio.
The donated items include popular Cheongjeongwon products such as pasta sauce, sweet potato chips, and beef jerky. The meal coupons, valued at 10,000 won each, can be used at seven restaurants participating in Daesang Group's flagship social contribution initiative, the 'Youth Meal' project. This project supports the improvement of environments and menus at small restaurants near universities, and this year, it completed renovations at seven restaurants in Seoul, Bucheon, Seongnam, and Cheonan in collaboration with the 9th student volunteer group.
This sponsorship was made possible following the release of a video content promoting a culture of giving titled 'I'm Fine Dining' by Hope Studio in April. The video featured Chef Kim Hoon showcasing dishes made with Cheongjeongwon pasta sauce, which led to this initiative to support vulnerable groups.
The donated products and meal coupons will be distributed to ten locations of the integrated support platform 'Smile House,' as well as to child welfare facilities and young adult service users. This initiative aims to provide nutritional support to those facing difficulties in securing meals, including youth transitioning out of care, disabled youth, socially isolated individuals, and long-term unemployed young adults.
In addition to this donation, Daesang operates a 'Salary Donation' program, where employees contribute a portion of their salaries, matched by the company, to assist youth preparing for independence. The company has also been consistently supporting the social cooperative 'Youth Meal Table' by donating traditional kimchi for three consecutive years.
Kim Kyung-sook, head of Daesang's ESG Management Office, stated, "We initiated this effort to provide practical food support to youth in need and to create synergy through collaboration among organizations. We will continue to connect corporate resources and capabilities to spread the value of sharing."
* This article has been translated by AI.
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