Daebon Korea's Korean barbecue brand, Saemaul Restaurant, continues to expand its influence as a leading K-BBQ brand in global markets, including the United States, Thailand, and Mongolia.
As of the end of September, Daebon Korea reported that the average monthly sales of Saemaul Restaurant in the U.S. have increased by approximately 70% compared to its first year of operation in 2023. In Thailand, each store is generating an average monthly revenue of about 100 million won.
The Korean-style grilling culture, influenced by the Korean Wave, has become a major dining trend in the U.S., leading to a steady increase in local consumer visits.
Specifically, the average monthly sales at the Carrollton location in Texas have surged by about 70% compared to its opening year in 2023. Last year, sales also grew by approximately 38%, demonstrating a strong upward trend. Recently, a visit by a popular YouTuber resulted in a video surpassing 500,000 views, further enhancing the restaurant's reputation as a must-visit spot.
In Southeast Asia and Central Asia, positive results are also emerging. Despite a decline in tourism and a slowdown in the dining market in Thailand, the 14 local stores are maintaining stable performance with an average monthly revenue of about 100 million won per store. Mongolia has also expanded its territory by opening two new locations in the first half of this year.
Daebon Korea plans to apply its successful overseas market experiences and operational know-how to its domestic stores. The company is reviewing services and operational methods that received positive feedback abroad and is considering new locations in areas like Gangnam Station in Seoul. The aim is to introduce a new format of Saemaul Restaurant that caters to both foreign tourists and domestic consumers.
A Daebon Korea representative stated, "Saemaul Restaurant has established itself as a K-BBQ brand that is regularly sought after overseas, with signature dishes like charcoal-grilled beef and seven-minute kimchi stew. We will continue to enhance our global competitiveness while exploring various options for new store openings that satisfy both domestic and international consumers."
* This article has been translated by AI.
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