Hyundai Motor Group is expanding the use of in-house generative artificial intelligence (AI) across the organization and is working to secure infrastructure for the development of physical AI. The company plans to broaden AI applications beyond administrative support to include production and maintenance, with a goal of utilizing over 10,000 graphics processing units (GPUs) by 2029.
On October 21, Hyundai Motor Group held a technology conference, 'Softier Tech Talk Off Day 2026,' at its headquarters in Yangjae, Seocho-gu, Seoul, where it introduced its AI transformation (AX) process, achievements, and future plans to domestic IT leaders and media. This year marks the first time the company has opened its annual internal technology event to the public.
Before implementing AI, Hyundai Motor Group expanded the scope of generative AI by leveraging data and collaborative environments accumulated through digital transformation (DX). In 2023, the company launched its in-house generative AI platform, 'H Chat,' which is currently utilized by over 70% of its employees. Since July, security standards have been established to allow the use of H Chat in key national technology areas such as autonomous driving and hydrogen.
The application of AI is also extending to on-site operations in production and maintenance. An AI system for recognizing vehicle identification numbers (VIN) has consolidated models previously operated at individual factories and is now applied across 73 processes domestically and internationally. AI is also being used to suggest vehicle sales demand plans and assist mechanics in verifying information based on official manuals during inspections.
Hyundai Motor Group is also working to secure GPU infrastructure to support the development of physical AI. Starting in the fourth quarter of this year, the company plans to utilize large-scale GPUs and its own AI platform to enhance related capabilities, with operations expected to begin using over 10,000 GPUs in the second half of 2029.
Jin Eun-sook, head of ICT at Hyundai Motor and Kia, stated, 'AX is not completed by introducing a specific technology; it is an ongoing process of finding answers. We will foster an organizational culture that quickly utilizes any emerging technology to drive business results.'
* This article has been translated by AI.
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