Hyundai Motor Company announced that its fifth-generation fully redesigned Tucson surpassed 15,000 contracts on the first day of sales, setting a record for the most contracts ever for the Tucson model.
On October 21, the company reported that a total of 15,045 contracts were signed for the All-New Tucson, exceeding the first-day performance of the fourth-generation Tucson, which launched in September 2020 with 10,842 contracts.
The strong demand is attributed to the vehicle's robust design, increased interior space, enhanced driving performance, safety and convenience features, and digital experience, which collectively elevate the perceived value for customers. The configuration of the vehicle, which includes preferred features as standard in the base trim and advanced specifications in higher trims, has also been recognized as a key factor in its initial success, appealing to both budget-conscious buyers and those seeking premium options.
Among the trim levels, the top-tier Inspiration trim accounted for the highest selection rate at 44%. The base H-Pick trim made up 33%, while the mid-range Exclusive trim represented 22%. The significant increase in the selection rate for the Inspiration trim, from 29% to 44%, reflects a growing demand among compact SUV customers for advanced features and differentiated product offerings.
In terms of powertrains, the hybrid model's selection rate rose from 48% in the previous Tucson to 55%, surpassing gasoline models. This improvement is attributed to the application of Hyundai Motor Group's next-generation hybrid system, which enhances both power output and fuel efficiency, providing a balance of performance and economy.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.