MindLogic is expanding its AI platform business by collaborating with artists like A2O Light to create an artificial intelligence (AI) that remembers conversations with users and responds according to individual contexts. This 'relationship AI' aims to establish ongoing connections with fans, going beyond merely answering questions.
In an interview on October 22 at his office in Nonhyeon-dong, Gangnam, CEO Kim Jin-wook stated, "As AI evolves, I foresee a future where idol AI will communicate directly with fans. We have developed services that allow AI to remember conversation content over the long term and respond according to each fan's context."
BloomingTalk, an AI-based communication platform launched by MindLogic in August 2022, features an AI persona that learns the artist's tone, personality, and knowledge to engage in one-on-one conversations with users. It supports not only text chatting but also voice and video calls. This month, A2O Soul and Light joined the platform.
The key technology emphasized by Kim is long-term memory. Unlike typical conversational AIs that cannot recall previous discussions and often repeat themselves, BloomingTalk is designed to continue conversations based on individual user interactions.
Kim explained, "Just like human memory, some things are remembered for a long time while others are easily forgotten. AI also selects what is important to remember." By distinguishing and retaining information necessary for understanding users, such as their names, hobbies, occupations, and preferences, the AI reflects individual contexts as conversations accumulate.
Automation technology is also applied in building the artist's AI persona. Previously, gathering and analyzing an artist's tone, personality, and knowledge required significant time and resources. Now, an AI interviewer collects and analyzes relevant information to enhance efficiency.
Kim noted, "The AI interviewer engages with the artist to understand their style and knowledge, collecting and analyzing information about their background, tone, likes, preferences, and recent interests to create the persona."
Data in various forms, including messages, videos, audio, and profiles, are utilized, while information that needs separate management, such as performance schedules, is input by the management team.
The speed of voice response is also highlighted as a technological advantage. MindLogic has achieved an average voice response time of 0.4 to 0.5 seconds using its proprietary text-to-speech (TTS) technology. Kim stated, "We have continuously improved our TTS technology, and it typically takes less than 0.5 seconds to generate speech, averaging between 0.4 and 0.5 seconds."
Since the addition of A2O Soul and Light last week, user feedback has been positive. According to Kim, thousands of users participated in conversations within the first five days of the two groups joining BloomingTalk, with transaction amounts reaching several million won. During the same period, the number of conversations recorded was approximately 1 million.
MindLogic developed BloomingTalk based on its experience in the conversational AI sector. In 2021, it launched the conversational service 'Open Town' using its large-scale language model (LLM) and later shifted its business model to collaborate with intellectual property (IP) holders. In 2023, it secured an investment of 7 billion won from producer Lee Soo-man.
Kim emphasized, "Our principle is to commercialize services by contracting with IP holders. To create a safe environment while ensuring engaging conversations, we needed to give AI the ability to remember." He clarified that while distinguishing the message sender from the actual artist, the company aims to minimize user data collection.
Looking ahead, the company plans to enhance its real-time conversation technology 'Duetta' and develop a live talk show feature for real-time communication between artists and fans. Kim stated, "We are approaching a situation where it will be indistinguishable from talking to a real person."
* This article has been translated by AI.
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