iPhone Duo Sells Out in One Minute Despite Price Tag of 3.29 Million Won

On the morning of October 23, customers lined up outside the Apple Store in Myeongdong, Seoul, before the doors opened to receive Apple's first foldable smartphone, the iPhone Duo. Despite a high starting price of 3.29 million won, approximately 100 people were waiting in line before the store opened. The initial supply for pre-orders sold out within one minute, indicating strong interest from consumers on the launch day.

When the store opened at 8 a.m., customers entered in turn to collect their reserved devices. However, due to limited initial supply, customers who arrived without a reservation were unable to purchase the product on-site.

The competition for pre-orders was fierce on telecom online stores as well. At SK Telecom's official online store, T Direct Shop, the first batch of pre-orders that guaranteed delivery on launch day sold out in just one minute. KT Direct Shop also saw its first and second batches of 256GB and 512GB models sell out within the same timeframe. On Apple's official online store, all models had their expected delivery dates pushed back to January of the following year within about 30 minutes of the pre-order launch on October 16.

The iPhone Duo is Apple's first foldable smartphone, featuring a design that opens like a book, providing a large 7.6-inch display when unfolded. When closed, it offers a 5.4-inch external screen for typical smartphone use. It also supports running two applications side by side.

Equipped with the same A20 Pro chip as the iPhone 18 Pro, the device measures 5.2 mm thick when opened and 11.3 mm when closed, weighing 254 grams. Prices start at 3.29 million won for the 256GB model and go up to 5.09 million won for the 2TB version.