AIA Life Insurance hosted a K-Pop concert and engaged in charitable activities for underprivileged groups, including children with cancer and youth in need of support.
AIA Life Insurance announced on October 25 that it held the 'K-Pop Together, Give Together' concert on October 24 at KINTEX in Goyang, South Korea.
The event was part of the AIA Group's 'AIA One Billion (AOB)' campaign, which aims to enhance the physical health and mental well-being of one billion people in the Asia-Pacific region by 2030.
More than 7,000 attendees participated, including AIA employees and their families, sales teams, customers, and partners from South Korea, Malaysia, the Philippines, and Singapore.
The concert was hosted by broadcaster Park Jae-min and singer Tiffany Young, featuring performances by Jinusean, ITZY, Park Jin-young, Chungha, and Psy. A VIP lounge offered programs showcasing K-culture and K-beauty prior to the performances.
In conjunction with the event, AIA Life Insurance conducted social contribution activities. Approximately 1,000 children with cancer and their families, as well as youth in need of support, were invited to the concert. The company donated a total of over 260 million won, including 160 million won to the nonprofit organization Together with Love and 100 million won to the Korean Childhood Leukemia Foundation.
Similar charitable activities were also conducted in the Philippines and Singapore in collaboration with the Kythe Foundation and Better Lives Fund, respectively.
AIA Life Insurance plans to expand its existing customer experience program, 'AIA Only Experience,' into 'AIA WE (AIA Wellness & Entertainment),' combining wellness and entertainment. This initiative aims to continuously offer cultural and experiential programs that engage customers, sales channel partners, and employees.
Hwang Ji-ye, head of marketing at AIA Life Insurance, stated, "It is significant that we shared the joy of Korean culture with AIA members from abroad and extended this to charitable contributions for the community. We will continue to leverage our network across Asia to provide differentiated wellness and entertainment experiences."
* This article has been translated by AI.
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