Everland has expanded its fanbase online, surpassing 2 million subscribers on its official YouTube channel. This milestone comes as the park shares videos of its panda family and K-pop performances, marking a first in the domestic travel and leisure industry.
Samsung C&T's Resort Division announced on October 26 that the Everland YouTube channel reached 2 million subscribers on October 19.
Since launching its YouTube communication strategy in 2019, Everland doubled its subscriber count from 1 million, which it achieved in July 2023, earning the YouTube Gold Button in just over three years.
Currently, the channel features approximately 3,600 videos with a total of 830 million views.
The standout content driving subscriber growth includes videos showcasing the daily lives of the panda family. From Fubao to the recently born Shubao, these videos capturing the growth of baby pandas and their interactions with zookeepers have attracted significant attention from fans both domestically and internationally.
In addition to viewing content, subscribers have opportunities to engage directly, such as participating in naming contests for baby pandas and signing up for previews of new content.
Collaborations with K-pop artists have also contributed to expanding the subscriber base. This past summer, a water music pool party at Caribbean Bay featured promotional videos of performances by artists like IVE, fromis_9, and RESCENE.
Recently, a video series featuring ATEEZ member San, who transformed into a zombie for the fall festival horror theme zone 'Blood City,' garnered 20 million views across YouTube and Instagram.
Everland is also increasing its short-form content aimed at users in their teens and twenties, providing essential information about seasonal festivals, ride usage, food offerings, and new products through brief videos.
This approach has transformed the YouTube channel from a mere promotional tool into a space where visitors can gather information and enjoy content before their visit.
To celebrate surpassing 2 million subscribers, Everland is hosting a comment event until November 1. Among users who leave congratulatory comments on the event video, 100 will be randomly selected to receive 20,000 Som Points each, which can be used like cash at Everland.
Additionally, Samsung C&T's Resort Division operates other channels, including the animal-focused 'Talking Zoo Pupa TV' with 820,000 subscribers and the employee creator channel 'Titanam' with 330,000 subscribers.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.