Starbucks Korea announced that it has delivered coffee to over 5,000 neighbors in the community through its customer participation donation campaign, 'My Star Coffee,' over the past month.
'My Star Coffee' allows customers to earn coffee donations for the community by purchasing designated brewed coffee each Monday. For every cup purchased, a cup is donated, with a total goal of accumulating one million cups of coffee.
Starbucks is utilizing a mobile coffee trailer, 'S: Buckcha,' to visit various locations. Store employees prepare and serve coffee on-site, engaging with community members.
The first visit took place on September 28 at the Nowon-gu Senior Care Center and its affiliated daycare center in Seoul. Starbucks provided coffee to seniors using the facility and to care workers who continue their duties during holidays.
This month, the campaign expanded to schools and public facilities. Starting on October 1, Starbucks visited Sangseo High School in Daegu, followed by visits to Bundang Aram High School on October 7 and Ansan International Business High School on October 14, delivering coffee to students and staff.
At Sangseo High School and Ansan International Business High School, Starbucks also conducted practical lectures for students aspiring to become baristas. On October 15, the company visited the Bucheon Resource Recycling Center, providing coffee and snacks to sanitation workers and center staff.
In response to customer support, Starbucks has decided to extend its free size upgrade promotion for eligible brewed coffee purchases, originally set to end on November 2, until December 28. Discounts will automatically apply to eligible drinks purchased every Monday.
The company plans to expand its donation targets as well. Last month, store employees were asked to recommend customers or neighbors they would like to thank or support, and selected individuals will receive coffee next month.
Shin Dong-woo, CEO of Starbucks Korea, stated, "The My Star Coffee campaign has become a meaningful opportunity to recognize and share gratitude for the efforts of our neighbors, thanks to customer participation. We will continue to develop various activities to ensure that a cup of coffee can lead to positive influence."
* This article has been translated by AI.
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