CJ CheilJedang has taken steps to promote its global K-food brand, Bibigo, highlighting the competitiveness of Korean cuisine.
The company announced on October 26 that it participated in the '2026 Korean Food Festival,' held from October 23 to 25 at the National Museum of Korea in Seoul. This year's inaugural festival was organized by the Ministry of Agriculture, Food and Rural Affairs and the Korean Food Promotion Institute to celebrate Korean Food Day, designated as October 24.
CJ CheilJedang set up an experiential booth themed 'Iconic Korean Flavor, Bibigo.' The booth showcased a variety of products, including dumplings, kimchi, cooked rice, ramen, K-sauces, and frozen gimbap, and offered tasting programs for visitors. Attendees also participated in a ddakji event, where they received samples of new products 'Bibigo Kimnacho' and 'Gim Popcorn.'
Notably, CJ CheilJedang was the only participating company to present at the Korean Food Conference. Kim Suk-jin, head of the Food Marketing Division at CJ CheilJedang, shared insights on 'Branding Korean Cuisine in the Global Market,' discussing Bibigo's growth and branding strategies. The subsequent discussion focused on sustainable growth strategies for K-food.
A representative from CJ CheilJedang stated, 'It is meaningful to participate in an event celebrating Korean Food Day through our leading K-food brand, Bibigo.' The representative added, 'CJ CheilJedang will continue to enhance the global status of Korean cuisine through differentiated K-food products and content.'
Meanwhile, Korean Food Day, designated as an official commemorative day this year, was first celebrated on October 23, 2013, with a private ceremony held at Gwanghwamun Square in Seoul.
* This article has been translated by AI.
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