The Korean Beef Promotion Committee announced that it hosted a 'Hanwoo Farm Tour' on October 21 in Icheon, inviting officials from embassies in South Korea and foreign journalists.
Attendees included the ambassador from El Salvador, as well as representatives from the embassies of Paraguay, Australia, and the Philippines. Journalists from international media outlets such as The Guardian, Xinhua News Agency, Yomiuri Shimbun, and France's public broadcaster also participated.
The tour, themed 'Farm to Table,' allowed participants to experience the farming environment, processing, distribution, and culinary culture of Hanwoo beef.
Participants first visited Saebom Farm in Icheon, where they toured the Hanwoo breeding facilities and production sites. Kim Sung-jin, the farm's representative, explained the management practices and breeding processes, followed by a Q&A session.
Next, at the Icheon Agricultural Cooperative Hanwoo Plaza, they sampled various Hanwoo dishes to experience the flavors and textures of different cuts. In the afternoon, they visited the Fresh P&F processing plant to observe the entire process from butchering to processing, distribution, and quality control before the beef reaches consumers.
To aid understanding, the Korean Beef Promotion Committee provided on-site interpretation in Korean and English and distributed informational materials in four languages: Korean, English, Japanese, and Chinese. Each location featured explanations from staff and opportunities for questions.
One foreign participant remarked, 'I had heard that Hanwoo beef is known for its excellent taste and quality, but visiting the actual production farm and processing site deepened my understanding of its value. Experiencing the production and distribution processes firsthand and tasting the beef was impressive, and I believe Hanwoo can appeal to overseas consumers.'
The Korean Beef Promotion Committee plans to continue engaging with foreign diplomats and journalists, expanding efforts to promote the production and quality management systems of Hanwoo and Korean culinary culture.
Min Kyung-cheon, chairman of the Korean Beef Promotion Committee, stated, 'This farm tour was a meaningful opportunity to showcase the unique competitiveness of Hanwoo and the charm of Korean culinary culture to foreign diplomats and journalists. We will continue to enhance our outreach to key international stakeholders and elevate the recognition and competitiveness of Hanwoo in the global market through various experiential and promotional activities.'
Meanwhile, the Korean Beef Promotion Committee is an organization that supports the stable development of the Hanwoo industry and promotes consumption based on the contributions made by Hanwoo farmers. It engages in activities such as promoting Hanwoo, improving distribution structures, educating farmers, and conducting research and surveys to stabilize supply and demand.
* This article has been translated by AI.
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