Hite Jinro has completed its vehicle support project for 2026 by donating cars to 10 social welfare organizations across the country.
On October 27, Hite Jinro held a ceremony at its headquarters in Seocho-gu, Seoul, to deliver the vehicles. The event was attended by Hite Jinro CEO Jang In-seop and representatives from the 10 social welfare organizations.
This year, the company donated 10 compact cars, specifically Rays. Including a previously donated Carnival minivan, a total of 11 vehicles were provided to social welfare organizations nationwide.
Hite Jinro first delivered the Carnival on October 4 during the 26th Hite Jinro Championship held at Blue Heron Golf Club in Yeoju, Gyeonggi Province. At that time, the company announced plans to support 11 welfare organizations, culminating in the recent delivery of the remaining 10 Rays.
The vehicle support project, initiated in 2015, aims to enhance mobility for vulnerable groups, including the elderly and people with disabilities, and to support home visit welfare services provided by social welfare organizations.
This initiative has been sustained for 12 years through donations from Hite Jinro, Hite Jinro Holdings, and participants in the Hite Jinro Championship. Including this year's 11 vehicles, the total number of donated vehicles has reached 102.
The supported organizations were selected through a public call for applications conducted in May among social welfare organizations nationwide. Hite Jinro finalized its selection of 11 organizations after reviewing their applications and video materials.
Kwon Mi-ae, director of the Jeju Ara Comprehensive Social Welfare Center, stated, "Vehicles are essential means of transportation for the welfare center to directly reach local residents and provide various services. We will utilize the donated vehicles to offer faster and more reliable welfare services to neighbors facing mobility challenges."
Hite Jinro's vehicle support project is funded by donations from Hite Jinro Holdings and participants in the Hite Jinro Championship.
The joint charitable activities of Hite Jinro and Championship participants began in 2008, initially supporting children with illnesses and low-income families. Since 2015, the initiative has expanded to include vehicle donations to social welfare organizations.
In addition to the vehicle support project, Hite Jinro continues its social contribution activities, including support for residents in goshiwons (small rooms), marine environment cleanup, and providing "thank you snack trucks" for firefighters and police officers.
CEO Jang In-seop expressed hope that the vehicles delivered would help reduce mobility difficulties for vulnerable groups and expand the operational scope of social welfare activities. He added, "We will continue to provide necessary support to the local community."
* This article has been translated by AI.
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