Jung Saem Mool Beauty has presented a consistent approach to conveying its brand philosophy, product quality, and usage as part of its overseas growth strategy in the K-beauty sector. The company emphasized the need for continuous investment and data analysis to raise brand awareness and drive repeat purchases in the North American market.
On October 27, Jung Saem Mool's Creative Director and Vice President Yoo Jae-woong participated as speakers at the 'Amazon Beauty in Seoul 2026' event held at the Grand InterContinental Seoul Parnas.
The event was organized for Amazon, key sellers, and K-beauty industry representatives to share market demand and brand growth strategies. The Creative Director stated, "For K-beauty to achieve sustainable growth in the global market, it is essential to connect the brand's philosophy, product quality, and usage, which will clarify the brand's strengths."
Vice President Yoo noted, "To achieve significant success in the North American market, we must continue our investments. The key is how efficiently we can utilize costs to convey our message to a large consumer base in a vast market." He further emphasized the strategy of using Amazon's advertising services and data analysis tools to connect brand awareness with purchases and repeat purchases.
Jung Saem Mool Beauty has also been selected as the featured brand in Season 3 of Amazon Advertising's global documentary project 'Rising Star.' A video documenting the company's entry into the U.S. market is available on the official Amazon Global Selling Korea YouTube channel.
A representative from Jung Saem Mool Beauty stated, "We will carefully convey our unique 'Youtiful' philosophy from a global consumer perspective, solidifying our position as a leading brand in the global market."
Meanwhile, Jung Saem Mool Beauty has expanded its business into the U.S., Japan, China, and Southeast Asia, starting with its entry into Amazon. During this year's Amazon Prime Day, sales increased by 86.8% compared to the previous year, with order volume rising by 137.4%.
* This article has been translated by AI.
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