Samsung Electronics and Hyundai Motor Company have both shown upward trends in global brand evaluations. Samsung maintained its position as the world's fifth-largest brand for the seventh consecutive year, while Hyundai climbed to 29th place overall, marking its first entry into the automotive brand 'Top 4.'
According to the '2026 Global 100 Brands' report released on October 28 by global brand consulting firm Interbrand, Samsung's brand value increased by 16% from the previous year to $105.2 billion, securing its fifth-place ranking. Since 2020, Samsung has been the only Asian company listed among the top five global brands.
Samsung attributed its brand value growth to the performance of its semiconductor business and enhanced competitiveness in artificial intelligence (AI) within its device experience (DX) sector. Key factors included the expansion of high-value memory supply, such as High Bandwidth Memory 4 (HBM4), and improvements in AI experiences connecting its Galaxy, TV, and home appliance products.
Hyundai's brand value reached $25 billion, placing it 29th overall. Since first entering the Global 100 Brands in 2005, Hyundai has seen its brand value rise for 17 consecutive years, moving up two spots to fourth place among automotive brands.
Hyundai achieved record sales last year, surpassing 1 million units sold in the U.S. market and 960,000 units in global eco-friendly vehicle sales. Interbrand noted that these achievements, along with Hyundai's competitiveness in future mobility sectors such as electrification and robotics, contributed to its brand value increase.
Earlier this year, Hyundai unveiled its human-centered AI robotics ecosystem strategy at the Consumer Electronics Show (CES) and is preparing to deploy its humanoid robot, Atlas, at its Meta Plant in Georgia. The company is also expanding investments in software-defined vehicles (SDVs) and autonomous driving.
Both companies share a commonality in that their existing core business performances and future technological competitiveness have been reflected in their brand evaluations. Samsung is expanding its global brand influence through AI semiconductors and device ecosystems, while Hyundai is focusing on electrification, robotics, and software.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.