Genesis has highlighted the technological prowess of its first ultra-large flagship electric sports utility vehicle (SUV), the GV90. The GV90 features innovative technologies, including dual-opening doors and a roof airbag, marking a first in the industry. The aim is to demonstrate the luxury SUV's quality through advanced technology.
On October 28, Genesis held a "GV90 Tech Day," unveiling the vehicle's core technologies and development process under the slogan "Craftsmanship Realized Through Technology."
First revealed in August in San Francisco, the GV90 is Genesis's inaugural ultra-large electric SUV, developed based on the 2024 concept car "Neolun," which serves as a luxury flagship model.
Huh Kwang-hoon, Executive Vice President of Genesis Development, stated, "The GV90 is the culmination of everything Genesis has built over the past decade and a starting point for a new future. Engineering is often seen as a compromise, but we reversed that order and established new standards that cannot be compromised for our customers."
On this day, the heads of research and development and manufacturing for the GV90 emphasized that they achieved top-level standards in safety, driving performance, design, and interior space. They specifically addressed safety concerns regarding the absence of the B-pillar, which serves as a structural support between the doors.
Choi Dong-wook, head of the Genesis Closure Design Team, explained, "Eliminating the B-pillar was our first choice for an innovative experience. In the event of a collision, a high-strength 'hidden roll cage' in the roof absorbs the initial impact, while ultra-high-strength vertical beams distribute the shock evenly across the vehicle body."
The GV90's roof can withstand loads exceeding 14 tons, one of the highest levels among globally mass-produced vehicles. In side collisions at 60 km/h, it maintains a minimum survival space of 320 mm for occupants, thanks to the ultra-high-strength 'dual steel beams' integrated into the doors, which replace the B-pillar.
Nam Jin-woo, a part leader in the Genesis Closure Design Team, noted, "We conducted various crash tests, and there has never been a case of total power loss. Our direct tests confirmed that the dual-motion hinge operates normally, and we believe it will maintain its functionality in most accidents."
The GV90 also features the world's first roof airbag, which deploys along the ceiling to protect occupants in the event of a rollover. Son Yu-ji, head researcher of the Passenger Safety System Design Team, remarked, "Few luxury brands equip vehicles with more than ten airbags. We simulated real accidents by pulling the vehicle at 110 km/h and conducted over 300 airbag tests."
* This article has been translated by AI.
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