Coway has been named the inaugural leader in the water purifier category of the newly launched '2026 AX Quality Satisfaction Index (AX-QEI).' The company received high marks for its product management capabilities utilizing artificial intelligence (AI) and the Internet of Things (IoT), as well as user convenience.
According to Coway on the 29th, the AX Quality Satisfaction Index is an evaluation model jointly developed by the Korea Standards Association (KSA) and the Korean Society for Quality Management. It assesses the quality of AI-enabled products and services from the perspective of customer experience with AI (AX). This year's first survey covered 21 product categories and 48 companies.
Coway's water purifiers scored higher than competitors across all nine evaluation criteria. The products were praised not only for their performance and reliability but also for their brand image, recognition, and novelty.
Coway has integrated its AI and IoT-based smart management app, 'IoCare+,' into its water purifier lineup. The app allows users to adjust hot water temperature in 5°C increments and set output volume in 10ml increments. It also features a 'smart diagnosis' function that monitors product status in real-time and provides solutions if any issues are detected.
The flagship product, 'Icon Water Purifier 3,' includes a 'smart moving faucet' that automatically adjusts the spout height based on cup size. The recently launched 'Coway Cafe Ice Water Purifier' supports both capsule and drip coffee extraction, automatically adjusting water temperature and volume based on the roasting level and amount of beans.
A Coway representative stated, 'It is meaningful that Coway's technology, which has led the water purifier market for over 30 years, is recognized by customers in the AI era. We will continue to enhance AI technology and management services tailored to our customers' lifestyles to create a more convenient and healthy daily life.'
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.