Italian luxury jewelry brand Bulgari (BVLGARI) held the opening of its exhibition 'Light, Form and Vision: Roman Heritage in Dialogue with Korean Contemporary Art' on October 28 at Song Eun Art Space in Gangnam, Seoul.
This exhibition, in collaboration with the Song Eun Cultural Foundation, highlights the creative spirit of Bulgari's B.zero1 jewelry collection, inspired by the iconic Roman Colosseum, through the lens of contemporary Korean art.
Known for its spiral design, B.zero1 was launched in 1999, just before the turn of the millennium, and has become an icon of luxury jewelry that combines Roman heritage with innovative design.
Six artists and artist teams, including GRAYCODE and jiiiiin, Kim Ji-soo, Park Jun-beom, Lee Eun-woo, Jung Young-ho, and Choi Sung-im, are showcasing over 20 works that encompass painting, sculpture, video, installation, and sound.
Attendees at the event included Bulgari ambassadors Kim Ji-soo, Jang Won-young, and Lee Seo-jin, along with celebrities such as MONSTA X's Shownu, ATEEZ's San, AlphaDrive's Sang-won, Cha Jun-hwan, model Kai, and rapper BewhY, who added vibrancy to the exhibition opening by showcasing various B.zero1 collections in their unique styles.
An audio docent program narrated by Bulgari ambassador Byun Woo-seok is available to guide visitors through the exhibition and its artworks. Additionally, a 'Retrospective Room' on the basement level introduces the history and unique aesthetics of Bulgari jewelry.
The 'Light, Form and Vision' exhibition runs from October 29 to November 14 at Song Eun.
Furthermore, Bulgari Korea will present experience pop-up corners for the B.zero1 collection from October 30 to November 15 at Lotte Department Store in Jamsil, from December 3 to 15 at Shinsegae Department Store in Centum City, Busan, and from December 24 to January 10, 2027, at Shinsegae Department Store in Gangnam, Seoul.
Bulgari is expanding its collaboration with the global cultural and artistic community, participating as an exclusive partner in the Venice Biennale International Art Exhibition from 2026 to 2030. In Korea, the brand supports various cultural and artistic activities, including this collaboration with the Song Eun Cultural Foundation, the Frieze Seoul Artist Award official partnership, sponsorship of exhibitions at the Seoul Museum of Art, and collaborations with the Sejong Soloists.
* This article has been translated by AI.
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