11st will debut artificial intelligence (AI) hosts during its largest discount event of the year, the 'Grand 11th Day' sale.
On October 30, 11st announced that it will operate a live commerce program utilizing AI technology starting November 1.
The 'Grand 11th Day Opening Show' will unveil three AI hosts on November 1 at 11 a.m. These hosts will introduce key discounts and promotions available during the event. Viewers will have the opportunity to vote for their favorite AI host during the broadcast. The selected AI host will represent 11st in future AI live broadcasts.
Throughout the event, there will be six live broadcasts hosted by AI. The first, featuring the beauty brand Missha, will air on November 2 at 10 a.m., followed by Dreamy on November 6 at 10 a.m., and Psyonic on November 9 at 11 a.m. Different AI hosts will be assigned based on the type of products and themes of each broadcast.
A new travel-focused live broadcast called 'Play:Trip' will also be introduced. This program will allow viewers to indirectly experience travel products in a game-like virtual environment, moving away from traditional screen presentations.
Characters will appear in an 8-bit graphic virtual space, allowing viewers to explore resort facilities and amusement parks. Additionally, the 'Travel Destination World Cup' content will enable comparisons of travel products in a tournament format.
'Play:Trip' will begin on November 4 at noon with travel products for Guam and Saipan, followed by a broadcast at 9 p.m. featuring Nha Trang, and another on November 5 at 11 a.m. showcasing Seoul Land products.
An AI-based customer engagement event will also be held. During the event, participants can choose one of the daily question cards released, receiving random shopping points along with AI search results. From November 1 to 10, participants can earn up to 11,111 points per day, with a maximum of 50,000 points available on the final day, November 11.
Ko Kwang-il, head of the sales group at 11st, stated, "We aimed to expand the customer experience in live commerce using AI technology. We will continue to introduce differentiated content utilizing AI across various shopping areas, allowing customers to enjoy shopping in new ways."
* This article has been translated by AI.
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