Hyundai Motor and Kia are launching significant vehicle discounts in conjunction with the 2026 K-Sale Festa, South Korea's largest shopping festival. The companies are focusing on expanding domestic sales by offering benefits for new car purchases, interest-free financing, and discounts on certified pre-owned vehicles.
On November 1, Hyundai announced special purchase benefits for key models during the K-Sale Festa, which runs from November 1 to December 31. Customers can receive a basic discount of 1 million won on the Avante gasoline and Santa Fe models.
The Santa Fe may receive an additional discount of up to 1 million won depending on the production month, while the Grandeur offers free installation of popular features based on trim or a discount of 1 million won. The Genesis G80 and GV70 will also have a basic discount of 2 million won each, with potential additional discounts of up to 5% for the G80 and 3% for the GV70 based on the production month.
Throughout November, Hyundai will provide interest-free financing for up to 60 months on the Santa Fe and Palisade models. Compared to the existing annual interest rate of 5.6%, this could save customers up to 7.4 million won in interest over 60 months. This offer is limited to the first 2,000 vehicles of specific models in stock.
Kia is also offering special discounts of up to 11% on 16 models, totaling 10,000 vehicles, throughout November. The Sorento and Tussan can receive discounts of up to 11%, while the K9 and EV6 are eligible for up to 10%, and the Carnival and K5/K8 can receive up to 8% off. Additionally, around 1,000 display vehicles will have an extra purchase benefit of up to 1 million won.
A discount event for certified pre-owned vehicles is also underway. Throughout November, Hyundai will provide a 200,000 won discount coupon for customers purchasing certified pre-owned Hyundai and Genesis vehicles. Kia will offer discounts of 3-4% on certain certified pre-owned models, including the K series and Sorento/Carnival, and 2% on electric vehicles.
Moreover, Hyundai will offer additional discounts and vehicle maintenance services in collaboration with Shinsegae Group's 'Ssg Day,' while Kia will conduct a deposit support coupon and prize giveaway event for visitors to its nationwide branches and dealerships.
In the third quarter of this year, Hyundai and Kia's domestic sales totaled 272,481 units, a decrease of approximately 14.5% compared to the same period last year. Hyundai's sales dropped by 27.2% due to production disruptions from strikes, while Kia saw a 2.2% increase.
* This article has been translated by AI.
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