Samsung Electronics is collaborating with the AI home appliance creator group 'Samsung Crew' to promote consumer engagement with 'Samsung AI home appliances.'
On October 30, Samsung held the launch ceremony for the first cohort of Samsung Crew at the CGV The Private Cinema in Cheongdam. During the event, the company announced the formation of Samsung Crew and shared plans for future activities.
To enhance the sense of belonging among the creators, Samsung prepared welcome videos featuring individual profiles and photo zones. The event also included time for creators to network with one another.
The first cohort of Samsung Crew consists of over 30 members who will be active for the next three months.
These creators will showcase how to utilize Samsung AI home appliances and share their experiences through content reflecting their unique lifestyles, set against the backdrop of their living spaces.
In addition to product reviews, they will highlight Samsung's differentiated services throughout the entire process from purchase to usage, including delivery, professional installation, and after-sales support.
Content created by Samsung Crew focusing on Samsung AI home appliances will be available across various channels, including Instagram, YouTube, and blogs.
Samsung will provide various benefits and opportunities for activities to enable Samsung Crew to create diverse content. This includes support for the latest AI home appliance products tailored to individual preferences and living environments, as well as participation in official brand events, special seminars, and class programs.
The company also plans to facilitate exchanges among creators to share methods for integrating appliances and techniques for content creation.
With the launch of the first cohort of Samsung Crew, Samsung Electronics aims to establish long-term collaborations with creators while gathering their genuine feedback to inform product and service improvements.
Park Jeong-mi, Vice President of Samsung Electronics Korea, stated, "We hope that through the honest experiences of creators who have trusted and cherished Samsung AI home appliances for a long time, more consumers can appreciate the convenience and value that Samsung AI home appliances bring to daily life. We plan to continuously develop Samsung Crew to expand our engagement with consumers across various platforms."
* This article has been translated by AI.
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