Lotte Mart is celebrating the 50th anniversary of the domestic animation character 'Robot Taekwon V' with a pop-up store that combines the sale of commemorative products and exhibitions.
Lotte Mart Toys R Us announced on November 1 that the 'Robot Taekwon V' 50th anniversary pop-up store will operate sequentially at three locations: Gimpo Airport, Suwon, and Zeta Plex Seoul Station.
The event will take place at the Gimpo Airport location until November 4. It will then move to Suwon from November 6 to 19, and finally to Zeta Plex Seoul Station from November 21 to 27.
The pop-up store will feature 45 related products, including the 'Taekwon V 50th Anniversary Figure,' 'Taekwon V 2027 Calendar,' and 'Taekwon V Mouse Pad.' There will also be a photo wall for visitors to take commemorative pictures and a showcase to view character merchandise.
Robot Taekwon V is a character from the 1976 domestic animated film 'Robot Taekwon V.' The character, depicted as a giant robot skilled in Taekwondo, gained popularity and became familiar to those who grew up in the 1970s and 1980s.
Through this event, Lotte Mart aims to promote the value of domestic character intellectual property (IP) and enhance the experiential elements of its offline stores. The initiative seeks to introduce the character not only to existing fans but also to new consumers encountering Taekwon V for the first time.
Recently, in celebration of Taekwon V's 50th anniversary, products utilizing the related IP have emerged beyond the retail sector, including in finance. Hana Bank launched the 'Fly Taekwon V Savings Account' on October 30, featuring the Taekwon V character.
This six-month savings product offers an interest rate of up to 5.0% per annum and includes a promotional event for account holders featuring Taekwon V figures and commemorative stamps.
Kim Woo-jong, MD of Lotte Mart & Toys R Us Team, stated, "In celebration of the 50th anniversary of Robot Taekwon V, we have created this pop-up store to allow customers to experience this beloved representative character of Korea more closely. We will continue to present diverse character content that spans generations, providing customers with a differentiated shopping experience and enjoyment."
* This article has been translated by AI.
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