Hampyeong County in South Jeolla Province showcased its signature product, Hampyeong Cheonji Hanwoo, to visitors at the '2026 National Chrysanthemum Festival,' aiming to promote Hanwoo consumption and enhance brand recognition.
The county announced on November 1 that the 'Hampyeong Cheonji Hanwoo Consumption Promotion Tasting Event,' held on October 31 at Hampyeong Expo Park, concluded successfully with positive responses from attendees.
Organized by the Hampyeong branch of the National Hanwoo Association, the event aimed to directly introduce the taste and quality of Hampyeong Cheonji Hanwoo to festival-goers and expand local agricultural product consumption.
The initiative also sought to connect the tourism benefits of the chrysanthemum festival with local economic revitalization by introducing regional agricultural products to visitors.
The event featured a pre-event prize draw that attracted attendees' interest. The tasting session offered prime cuts of Hampyeong Cheonji Hanwoo, including sirloin and tenderloin, allowing visitors to compare flavors and experience the quality firsthand.
The county views this tasting event as an opportunity for on-site promotion that connects consumers with local agricultural products.
Promoting Hanwoo in conjunction with local festivals is expected to help raise awareness of regional specialties while expanding market access and strengthening consumption for livestock farmers.
Lee Nam-o, the mayor of Hampyeong County, stated, "Hampyeong Cheonji Hanwoo is a valuable local asset that embodies the hard work and dedication of our farmers and represents Hampyeong. We will continue to engage in various promotional and consumption-boosting activities linked to local festivals to provide tangible support to farmers and enhance the competitiveness of Hampyeong Cheonji Hanwoo."
Meanwhile, the '2026 National Chrysanthemum Festival,' themed 'Mythical Chrysanthemum Mountain,' is being held at Hampyeong Expo Park until November 8. The county is promoting local agricultural products alongside chrysanthemum exhibitions and various experiential events to showcase Hampyeong's attractions and culinary offerings.
* This article has been translated by AI.
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