Li Jiaqi, a popular live commerce host known as 'Lipstick Brother' in China, has made headlines by selling artificial intelligence (AI) tokens instead of lipsticks. This marks a shift in the Chinese live commerce market, which has primarily focused on physical consumer goods like cosmetics and clothing.
According to the Shanghai Securities Journal, Chen Yusen, CEO of Alibaba Group's AI service Qianwen Office, appeared on Li's live broadcast on the evening of November 2 to sell personal monthly membership subscriptions. The one-month subscription, normally priced at 28 yuan, was offered for just 0.01 yuan. Within 10 minutes of the broadcast, 50,000 subscriptions were sold, and by the 30-minute mark, sales reached 100,000. The AI computational resources included in the subscriptions totaled 2 trillion tokens.
The broadcast highlighted various applications of Qianwen Office's services. In the education sector, a feature was demonstrated where parents could input their child's homework and exam papers into the AI, which would analyze the learning content and create customized learning games focused on areas needing improvement. This approach aims to help children reinforce their skills while enjoying the learning process, moving away from traditional repetitive study methods.
The potential for workplace applications was also showcased. By inputting the live commerce broadcast video and viewer comments, the AI automatically generated a business report summarizing key points, product sales, and consumer reactions. This process replaces the need for manual review and data organization by individuals.
Additionally, a service tailored for hobbyists was demonstrated. In response to requests from fishing enthusiasts, a global fishing map was created for multiple users. This goes beyond merely answering questions, turning user ideas into functional outcomes.
Meanwhile, in China, competition is intensifying not just over the performance of AI models but also in creating services that enable everyday consumers to utilize AI in their daily lives and work. This event illustrates that AI computational resources, represented by tokens, are beginning to circulate as popular consumer products.
* This article has been translated by AI.
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