APAR's beauty brand Mediqube is expanding its presence in the U.S. and Europe through a series of pop-up stores aimed at connecting with local consumers. The company also plans to increase its offline sales channels in these regions.
On November 3, APAR announced that over 15,000 visitors attended the 'Mediqube Wellness Club X2' pop-up stores held in major cities across the U.S. and Europe. This marks the first time Mediqube has conducted a relay-style pop-up event connecting the two regions.
The pop-ups took place in New York from September 10 to 12, and in Los Angeles from September 25 to 27. Following these events, pop-ups were sequentially held in London from October 9 to 11, and in Paris on October 23, 24, and 26.
APAR organized these events to introduce the newly launched Mediqube Age-R's 'Booster Pro X2.' Notably, this was the first standalone pop-up in Europe since the brand's launch, with pre-registration for the London and Paris events closing early. Visitors received personalized recommendations for the Booster Pro X2 based on their skin concerns and had the opportunity to try Mediqube skincare products and devices.
APAR plans to further expand its offline presence in North America and Europe. A standalone Mediqube pop-up in collaboration with local drugstore Primor is scheduled for Madrid later this month. The company is also pursuing entry into major offline sales channels in various countries.
An APAR representative stated, "This pop-up was an opportunity to confirm Mediqube's popularity in the local market while effectively reinforcing the brand's identity among consumers. We will continue to strengthen connections with consumers in diverse regions and grow Mediqube into a global beauty brand."
Meanwhile, APAR is expanding its overseas business, particularly in the U.S. and Europe, with cumulative sales surpassing 2 trillion won in the third quarter of this year.
* This article has been translated by AI.
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