"The price seems higher than I expected."
An artificial intelligence (AI) consultant immediately responded to a hesitant customer considering purchasing an electric bicycle. The AI compared the monthly payment to daily transportation costs and highlighted performance differences with competitor products. When the customer requested an additional discount, the AI found and presented applicable promotions. Ultimately, the customer proceeded with the application process.
This demonstration of the AI sales agent 'Max Sales' was showcased at Weverse Brain's '2027 Tech Day' press conference held on November 3 in Yangjae, Seoul.
Weverse Brain unveiled its AI agent platform 'Agent Max,' which combines learner behavior data accumulated from its educational business with its proprietary voice AI technology.
Weverse Brain is an edtech company that operates English conversation learning service 'Speaking Max' and AI English learning service 'Max AI.' The company plans to expand its technology that encourages learner engagement into the sales sector to assist customers in making purchasing decisions and supply AI agents to external companies.
CEO Jo Se-won emphasized, "Existing AI agents replace human tasks, but there are activities like studying, making purchasing decisions, and exercising that only humans can do. Our AI agent is designed to prompt those actions."
The core technology applied by Weverse Brain in both education and sales is an AI that guides actual user behavior. The company has developed technology that diagnoses learners' situations and motivates them to continue studying through its language services. According to the company, 63% of language service members continued their studies three months after signing up.
Building on this experience, the company developed the behavior design engine EDRA. EDRA empathizes with customers' situations, diagnoses reasons for hesitation, and suggests perspective shifts or small goals to prompt actual behavior. In educational services, it aids in learning retention, while in sales, it assists in purchasing decisions.
Weverse Brain utilizes 680 million utterances collected over 17 years of language service and over a decade of accumulated telephone sales data for AI model training. Since last year, it has operated a machine learning-based customer-agent matching algorithm to analyze effective consultation methods and conversational paths that lead to purchase conversions based on customer characteristics.
Kim Min-sam, Chief AI Officer (CAIO) of Weverse Brain, explained, "In education, we conduct reinforcement learning based on whether students actually engage in learning and whether it is effective. In sales, we connect data learning on which voice suits which customer and how to approach customers with specific needs to lead to actual purchase conversions."
Weverse Brain established its own AI lab about three years ago, internalizing core technologies such as speech recognition (STT), speech synthesis (TTS), and voice activity detection (VAD). The company claims this has reduced external AI costs by 91%.
Looking ahead, Weverse Brain plans to supply the AI agents validated through its own services to external companies. It has formed a sales partnership with AI glasses company Even Reality and will utilize Max Sales for domestic AI glasses sales while also considering expansion into vehicle infotainment and home Internet of Things (IoT) sectors.
CEO Jo stated, "We have data on the moments when people are persuaded, make decisions, and follow through. Based on this, we will create AI agents that guide human behavior."
* This article has been translated by AI.
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