Hite Jinro plans to launch a ready-to-drink product combining its soju 'Chamisul' and beer 'Terra' as early as this month.
According to the liquor industry on November 3, Hite Jinro has decided to commercialize the soju-beer mix.
A company representative confirmed, "We are preparing to launch the soju-beer product this month."
However, specific details regarding the product composition and release timing have not been disclosed.
Recently, the liquor industry has seen a trend of products that allow consumers to enjoy the soju-beer mix in a single can without the need for separate mixing.
Sanyang Soju introduced 'Sanyang Oak Soju Mix' on June 10, which combines 450ml of lager beer with 40ml of 'Sanyang Oak' soju and 10ml of oak-aged rice distilled soju.
Life Beer followed suit a month later in July, launching 'Khee Soju Mix' in collaboration with the distilled soju brand 'KHEE' at CU convenience stores nationwide.
* This article has been translated by AI.
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