Aekyung Industry's makeup brand Luna is launching collaborative products with the makeup tool brand Picasso. Each product features a puff designed for its specific formulation and intended use.
Aekyung Industry announced on November 4 that it will introduce the 'Luna X Picasso Collaboration Edition' consisting of three products. This collaboration focuses on combining Luna's expertise in base makeup with Picasso's experience in using tools.
Picasso is a brush brand that has grown from its roots in Cheongdam-dong, specializing in makeup tools for 35 years. It was recognized in the makeup tool category at the 2025 Korea Beauty Brand Awards.
The collaborative products incorporate tools developed by Picasso tailored to the formulations and purposes of Luna's products. The 'Long-Lasting Conceal Cushion' features a coated puff, while the 'Conceal Blender Palette' includes a mini triangular puff for precise coverage. The 'Melted Cheek Balm' is paired with a cloud micro cheek puff for seamless application of color.
Luna emphasizes enhancing usability by combining tools that match the characteristics of each product. The aim is to reflect the functionality and application methods of the products beyond limited edition designs or souvenirs.
A representative from the Luna brand stated, "This collaboration was planned to differentiate the product experience by combining Luna's base makeup expertise with Picasso's makeup tool specialization. We will continue to propose various applications through collaborations, allowing consumers to experience Luna products in diverse ways."
Meanwhile, Aekyung Industry plans to diversify its overseas market and strengthen the competitiveness of its core brands while expanding its portfolio of promising products.
* This article has been translated by AI.
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