DAILIST, the women's fashion brand under the fashion edit shop Wellmade of Sejong Group, continues to grow by reflecting seasonal trends in its products and implementing customer-centric marketing strategies. Following a double-digit increase in overall sales last year, the brand has recorded double-digit growth again this summer season.
On November 4, Sejong Group announced that DAILIST is expanding its presence in the women's fashion market through enhanced product competitiveness, expanded distribution networks, and diversified marketing efforts.
Launched in 2015, DAILIST is a women's casual brand that modernizes classic designs. Last year, it introduced a new essential line and expanded its celebrity collaboration marketing while strengthening its distribution by opening standalone stores in addition to existing Wellmade locations.
Recently, the women's fashion market has seen a rise in styles emphasizing maturity and elegance, known as the 'adult women's look,' following trends like balletcore and girlcore that highlight cute and charming aesthetics. This new style is characterized by the use of classic items and natural silhouettes to create a sophisticated atmosphere.
In line with this trend, DAILIST has launched products reflecting seasonal trends. In spring, it introduced the 'Poet Core' collection, which conveys a neat and intellectual vibe, and in summer, it released styles featuring sheer materials and a mint color-focused 'Mint Core' collection.
Recently, the brand unveiled a cozy-textured winter collection as an extension of the adult women's look. This winter collection incorporates seasonal materials such as cashmere, premium wool, and corduroy, enhancing warmth and comfort while diversifying lengths and designs to offer a wider range of casual options.
DAILIST is also expanding its communication methods with customers. This year, it launched official social media channels and showcased styling content through influencer collaborations and supporter programs. Notably, a blouse worn by actress Jang Shin-young last summer achieved nearly double the average sales rate of summer products.
This winter season, DAILIST is running a promotional event featuring influencer collaboration photoshoots and styling by actress Han Chae-ah using new products. According to the company, items known as 'Han Chae-ah coat' and 'Han Chae-ah knit' are driving winter sales. DAILIST plans to continue introducing products that reflect seasonal trends while expanding its offline distribution and online marketing efforts.
A representative from Sejong Wellmade stated, "We are meeting diverse customer preferences by adding seasonal trends to the brand's unique identity. We will continue to present practical daily wear based on high-quality materials and designs while broadening our engagement with customers."
* This article has been translated by AI.
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