NS Home Shopping has partnered with Homeplus Express to sell ingredients for kimjang, the traditional Korean kimchi-making season.
On November 5, NS Home Shopping announced that it will sell four types of kimjang ingredients until November 18.
The initiative will feature NS Home Shopping products in Homeplus Express store flyers, allowing consumers to place orders via phone or KakaoTalk for home delivery. This service utilizes NS Home Shopping's convenient ordering platform, Call Mart.
Call Mart allows customers to purchase selected seasonal products through a consultant, eliminating the need for online searches or complicated ordering processes, making it accessible for those less familiar with digital shopping.
The products available include 20 kg of pickled cabbage from Haenam (34,900 won), 20 kg of pickled cabbage from Gangwon Province (47,900 won), 2 kg of 2026 Gyeongbuk clean red pepper powder (49,900 won), and 20 kg of Shinan Yukhyungje salt field sun-dried salt (19,900 won).
Consumers can place orders by calling the number listed in the store flyer or by purchasing through a dedicated Call Mart page accessed via a QR code. Delivery dates for the pickled cabbage can be selected to align with kimjang schedules.
This collaboration allows Homeplus Express to sell large quantities of kimjang products without needing additional inventory or display space. NS Home Shopping aims to expand customer touchpoints through offline store networks and respond to concentrated demand during the kimjang season with pre-orders and delivery services.
Harim Group is strengthening collaboration among its food manufacturing and distribution subsidiaries following its acquisition of Homeplus Express. The plan is to diversify sales channels by linking Harim's food production capabilities with NS Home Shopping's product planning and sales expertise, as well as Homeplus Express's offline store network.
An NS Home Shopping representative stated, "This collaboration connects Homeplus Express's community-focused store network with NS Home Shopping's convenient ordering and delivery services, enhancing consumer convenience. We plan to expand linked sales for seasonal products such as holidays and seasonal agricultural goods in the future."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.