Musinsa is assisting 70 small businesses in the fashion and beauty sectors with product development and sales, while also helping seven outstanding companies expand into international markets.
On November 6, Musinsa announced its participation as a private collaboration partner in the '2026 Small Business Sales Channel Development Support Project,' organized by the Ministry of SMEs and Startups and the Korea Small Business Distribution Center. The initiative supports 50 fashion companies and 20 beauty companies.
The support is structured in three phases, covering product development, domestic sales channel development, and global expansion. In the fashion sector, Musinsa provided assistance with product planning, sample production, and photography at its Dongdaemun studio. It also facilitated online sales through promotional events, advertising, and coupons on the Musinsa store.
In the beauty sector, Musinsa collaborated with the cosmetics manufacturer Cosmax to support product development and production. A separate pop-up store for beauty small businesses was operated during the 'Musinsa Beauty Festa.'
Among the participating companies, 10 fashion brands and four beauty brands advanced to the final auditions held on November 4-5 during the '2026 Small Business Digging Week' in Seongsu-dong, Seoul. The beauty segment was evaluated on November 4 through live commerce, while the fashion segment was assessed on November 5 via runway presentations and business pitches, focusing on product competitiveness, marketability, and growth potential. Scores reflecting participation and performance in the program were also included in the evaluations.
The final results will be announced at an awards ceremony on November 6. The selected five fashion brands and two beauty brands will receive support for international expansion through Musinsa's global store promotional events and collaborations with local influencers.
A Musinsa representative stated, "We shared the know-how gained from discovering emerging brands and supporting their global expansion with small businesses. We will continue to support small business brands in reaching more customers."
Meanwhile, Musinsa has applied for preliminary review for its initial public offering (IPO) on the Korea Securities Market (KOSPI). The planned number of shares for listing is 227,829,016, with 26,600,000 shares expected to be offered. The par value per share is 100 won.
* This article has been translated by AI.
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